Bed Bath & Beyond is testing a new loyalty program, which Business Insider reports could replace the 20% off coupons that you get in the mail all the time.
The report suggests that the aggressive coupon strategy has backfired for the retailer, so a change is needed.
Read more: This new online shopping trend can save you a lot of money
According to the company’s website, the Beyond+ program is in a pilot period and customers can only join via invitation at this time.
Here are the highlights:
The Business Insider report questions how the retailer could ever expand this program, which has a membership fee, while continuing to offer 20% off coupons for free.
But in the meantime, those coupons are still arriving in mailboxes across the country.
And if you didn’t already know, Bed Bath & Beyond is one of many retailers that will generally accept your coupon past the expiration date, according to Rather-Be-Shopping.com.
The company has not responded to Business Insider’s story.
Read more: These retailers will reward you for abandoning your online shopping cart
Right now at Tripmasters, you can take a 6-night Medellin & Cartagena, Colombia escape with…
Now through May 15, members of Southwest's Rapid Rewards can purchase loyalty points at discounts…
Right now at Tripmasters, you can take an 8-night Switzerland, Germany & Austria escape with…
Right now at Holland America Line Cruises, you can take an 11-night Greece, Turkey &…
Today at Daily Steals, you can purchase 144-pack AA Amazon Basics alkaline batteries for $34.99…
Today at Wayfair, you can purchase a Staub Ceramics 4-piece baker set for $49.99. Compare…