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Amazon Prime Day 2017: Everything you need to know

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You don’t have to wait until Black Friday to snag some serious online deals. Thanks to Amazon‘s annual Prime Day, you’ll be able to take advantage of a host of discounts on a wide variety of popular items in just a few days.

The event kicks off on July 10, so we’re hooking you up with everything you need to know about getting the best out of the massive sale.

Read more: Amazon Prime members: 4-months of Music Unlimited for $0.99

What is Amazon Prime Day?

Amazon Prime Day is the company’s yearly one-day sales event for Prime members.  It offers “hundreds of thousands” of deals on an array of products over a 30-hour period. It promises to be “one of the world’s best days to shop.”

When is it?

The third annual event starts on July 10 at 9 p.m. ET and will last until July 12 at 3 a.m. ET.

Last year, the celebration was 24 hours, but it has now been extended to 30.

Can everyone participate?

No, it is only for the site’s Prime members. For $99 a year or $10.99 a month, Prime members can receive a ton of benefits including free two-day shipping on eligible purchases, unlimited movie and TV streaming with Prime Video, and book borrowing from the Kindle Owners’ Lending Library.

In order to take advantage of the Prime Day deals, you must be a Prime subscriber. Luckily, you can try out the service for nothing at all with a 30-day free trial. This will qualify you for Prime Day.

And Prime Day is not just for shoppers in the U.S. The company will now also provide the service to the following 12 countries:

  1. Austria
  2. Belgium
  3. Canada
  4. China
  5. France
  6. Germany
  7. India
  8. Italy
  9. Japan
  10. Mexico
  11. Spain
  12. U.K.

What’s for sale?

Nearly everything from music and books to tablets and smart devices will be offered for a discounted price.

Need help sifting through all that will be available? The e-commerce site has organized its big ticket items into categories, giving shoppers a preview of the special offers the days leading up to the big day. The 15-minute daily countdown will feature deal reveals and a slew of insider tips. Here’s the preview schedule:

  • July 5 – Voice shopping
  • July 6 – Amazon music
  • July 7 – Prime video
  • July 8 – Everyday essentials
  • July 9 – Reading with Prime
  • July 10 – Prime Day

Read more: $10 Amazon credit with 1st Amazon show or movie via Prime

What are the biggest Prime Day deals?

If you’re looking for a new television, you may be in luck. Amazon is expecting one of its largest inventory of TVs exclusively for the big day, according to an Amazon press release.

It will also be a huge day for “voice shoppers.” Those with gadgets equipped with Amazon’s Alexa virtual assistant, such as Echo or Fire TV, will receive access to some unique deals, too.

How can I get ahead of the pack?

Make your search personal. If you download the Amazon app, you can set up an alert called “Watch this deal.” This feature will track certain upcoming deals and send out notifications when they go live.

Additionally, keep an eye on Spotlight Deals, which feature top brands at discounted prices until the stock is gone. These bargains have the most inventory.

Then there are Lightning Deals, which only run for a limited time with limited quantities. These launch as often as every five minutes.

You can also subscribe to the weekly Prime newsletter or sign up for Amazon Coupons and Daily Deals for additional insider tips and exclusives.

If you happen to miss a sale, there still may be some hope. Just join the waitlist, and you will be notified if the item becomes available again.

What other special incentives should I look out for?

You can save up to 40% on a Kindle Unlimited membership; enjoy up to 40% off for six months when using Audible, a service for audiobooks; try Amazon Music Unlimited for the first time for $0.99 a month for four months; and earn $10 for Prime Day when streaming a Prime video on your TV for the first time on or before July 7.

Read more: Prime members: Save $10 off your first Prime Now order and save $10 later

What were the best deals from Prime Day 2015 and 2016?

In 2015, the company hosted the event to celebrate its 20th anniversary. The best deals were on Amazon products like Kindles, Fire tablets and Echo products.

In 2016, Prime Day returned, and it expanded its inventory drastically. According to TechRadar, the top deals included Amazon products, which were $30 – $50 off; along with Samsung’s 55-inch TV, which was $598.99 off; and Toshiba’s Chromebook 2, which was $120 off.

How much money does Amazon make from Prime Day?

Last year, Prime Day was the biggest sales day ever for Amazon, the company said. It didn’t provide sales figures, but it said customers placed 60 percent more orders than in 2015, according to a quarterly report. It also revealed that its net sales rose to $32.7 billion in the third quarter that ended in September of 2016. The previous year, it was $25.3 billion.

But Amazon doesn’t make all of the profits from Prime Day. When patrons shop at, its sector that supports charities, a percentage of the price on eligible items will go to the organization of your choice.

Read more: How Amazon Prime members can save big bucks on cell phones

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