The holiday shopping season is in full swing!
To help you get the best deals, discounts and prices, here are some tips and strategies that will help you save the most on your online purchases — any time of year!
Did you know the browser or device you shop on can affect the price you pay? Some major retailers employ ‘dynamic pricing’ to serve different prices based on the browser you shop on. If you’re shopping on a Mac, stores assume you have more expendable income and might be willing to pay more than someone on a PC.
Similarly, the browser itself can affect what you pay. For the best price, try shopping on Chrome, Firefox or on a mobile device. Research shows that desktop Safari and Internet Explorer users can be shown a higher price.
RELATED: Your browser of choice can influence what you pay online
A Wall Street Journal study revealed that some stores serve higher prices to higher income ZIP codes, as well as to rural areas with less competition. They also might jack the price up for repeat visitors. Browsers know your approximate location (through your device’s IP address), as well as your shopping patterns and preferences (through data saved in ‘cookies’).
Usually, cookies make our online experience more convenient and rewarding by helping deliver the content we want to see more quickly. But they may not work in our best interest when we’re shopping for the best price.
There’s an easy way to keep this information to yourself: Shop in private/incognito mode.
More ways to shop privately to prevent price gouging:
Tools that will alert you to a better price
Chrome, Firefox and Safari offer easy-to-install ‘add-on’ tools that will automatically tell you if the item you’re looking is available cheaper elsewhere. You don’t have to do a thing — while you’re searching/shopping, your browser will pop up a link to where you can get that item at a lower price.
For years we’ve told you about Invisible Hand. Now there’s a new add-on we love called Priceblink that goes a few steps further. It not only compares and links you to stores with cheaper prices, it also compares shipping costs and alerts you if there are any active coupons to apply. Learn more and get the add on here.
Shopping specifically on Amazon? Before you buy, make sure to check PriceJump or CamelCamelCamel to see if you’re really getting the best price.
Read more: 25 Black Friday secret shopping tips
Found an item at a good price? Before you purchase, check promotional code sites like our own Clark Deals as a final step to see if you can save a little more, or maybe score some free shipping. (Tip: Read the comments under the codes to get additional saving tips from other shoppers — these can give you valuable clues to getting a better deal with that store or item). See Clark’s master list of Deal-a-Day websites and online coupon sites.
Like Priceblink mentioned above, Honey is a browser add-on that will find and apply coupon codes at checkout with a single click.
Already bought something at a store that has a price guarantee? Paribus is an app that will automatically issue you a refund if the price drops.
For regular returns, find out if the store will refund you the difference if you discover a price drop after you buy. Save that receipt and be mindful of the return window, as it varies by store.
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