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America’s grocery price war is getting a lot more interesting! After stores like Aldi, Walmart and Kroger tweaked their prices this summer ahead of discount grocer Lidl’s arrival in the U.S. — there’s a brand new twist.
With Amazon’s purchase of Whole Foods Market complete as of August 28, the company is determined to shed the “Whole Paycheck” image.
Read more: Amazon Prime members to receive exclusive discounts at Whole Foods
In a news release, Amazon pledged to make Whole Foods Market’s healthy and organic food affordable to everyone, starting with lower prices on a number of grocery staples on day one.
Clark.com visited a Whole Foods in Atlanta early Monday morning for a first look at the new, lower prices:
*Whole Foods Market’s 365 almond butter was $7.99 at our store, but other reports indicate a reduced price of $6.99.
Editor’s note: “Before” prices were recorded on 8/25/17 and “after” prices are from 8/28/17.
Amazon says these price cuts at Whole Foods Market are just the beginning. Here are three additional big changes you can expect to see over time as the two companies integrate:
One thing that isn’t changing is the name. The company will continue to operate under the Whole Foods Market brand and keep its existing CEO and headquarters in Austin, Texas.
What do you think of Whole Foods Market’s lower prices? Let us know on Facebook and Twitter.
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