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Sprint announces new unlimited plan pricing: How it compares to Verizon, AT&T and T-Mobile

Sprint announces new unlimited plan pricing: How it compares to Verizon, AT&T and T-Mobile
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Mike Timmermann |
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Sprint, the nation’s number four wireless carrier, is retiring its popular 50% off promotion and eliminating traditional data plans to focus on its Unlimited Freedom plan.

Read more: This is the #1 wireless network in America

Sprint changes unlimited plan pricing; eliminates other data plans

Starting April 7, here’s the new unlimited plan pricing from Sprint:

  • First line: $50 a month
  • Two lines: $40 a month per line ($80 total)
  • Three lines: $33.33 a month per line ($100 total)
  • Four lines: $30 a month per line ($120 total)

Similar to its competitors, Sprint’s unlimited plan offers unlimited data, talk and text, HD streaming and 10 GB/month of mobile hotspot data for each line.

The pricing reflects a $5 per month AutoPay discount. Taxes and fees are not included.

Sprint's data plans compared to other carriers

Image credit: Sprint

“More than 90 percent of our customers are already choosing Unlimited,” said Roger Solé, Sprint’s chief marketing officer. “During the past few months, we’ve seen other national wireless carriers offer unlimited plans, but their offers don’t match the value we provide. Within the first year, Verizon’s and AT&T’s unlimited plans will cost consumers at least 50 percent more.”

Compared to Verizon, Sprint says a family of four can save $720 in the first year alone by making the switch.

The promotional pricing, for new customers only, lasts through June 2018. After that, Sprint’s unlimited plan will cost $60 a month for the first line, $40 a month for the second line and $30 a month for lines three and four. has confirmed with a Sprint representative that existing customers can keep their current plan, and they do not get the promo rate if they switch to unlimited.

So, a current customer will pay $60 a month for the first line on the unlimited plan, not the $50 new customers will pay.

Although Sprint’s new unlimited plan still offers the cheapest monthly rate among the big four wireless providers, its expiring five lines for $90 a month deal is better.

See unlimited plan pricing for discount carriers in Clark’s 2017 cell phone guide.

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