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44 most popular store brand foods of 2016

44 most popular store brand foods of 2016
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Theo Thimou |
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We all know that store brands will save you up to 30% off name brand prices. But do you really know what you and other Americans are filling their carts or baskets with the most when you buy generic?

Read more: Recall alert: Store brand onion rings contain undeclared allergens

Most popular off-brand foods

Market research firm IRI took a close look at store brand sales from supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains. What they found was that the undisputable #1 most popular store brand item is bottled water.

Convenience/PET still bottled water – which includes both flavored and unflavored sparkling bottled water in addition to regular bottled water – did a whopping $2.1 billion in sales for the 52 weeks ended June 12, 2016.

The second most popular product category was frozen fruit. Store brands did nearly $724 million in business in that category.

However, the most explosive year-over-year growth was seen in the refrigerated peppers/pimentos/olives (164% increase) market and for cookie/cookie bar mixes (up 156%).

The charts below come from the September issue of Store Brands magazine.

10 most popular store brand food items of 2016

10 most popular store brand food items of 2016

Read more: 4 kitchen apps that will lower your food costs

Stocking your medicine cabinet at the dollar store