Aldi and Walmart are two retailers that are different in so many ways, but they’re both being extremely disruptive to the grocery industry β driving food prices down nationwide.
Now, Aldi is making some changes to secure its place as the cheapest grocery store chain in America.
Read more: Secret Aldi savings trick you probably haven’t tried
Grocery store wars: Aldi vs. Walmart
According to a recent Market Force survey of shoppers, when it comes to value, Aldi was the top-ranked food retailer, while Walmart placed sixth.
Aldi CEO Jason Hart told Reuters that its prices are 21% lower than its lowest-priced competitors.
To maintain that advantage, Hart says Aldi plans to stock its shelves with more private-label items, which the chain says are up to 50% cheaper than name brands.
There are currently nearly two dozen Aldi exclusive labels, each with a money-back guarantee.
Aldi’s strategy also focuses on a previously reported growth plan. In addition to opening hundreds of new stores, the company is spending $1.6 billion to remodel and expand more than 1,300 U.S. locations by 2020.
Aldi provided Clark.com with these pictures of the changes coming soon:
Aldi says your favorite items are here to stay, but the focus going forward is really on fresh foods.
Γ’β¬ΕWe’re continuing to expand our fresh offerings, which means we need to provide more space for produce, meat and bakery items,Γ’β¬Β said Hart. Γ’β¬ΕWe’ve also made a number of improvements to our products Γ’β¬β such as removing added MSG, certified synthetic colors and partially hydrogenated oils from all of our ALDI exclusive brand foods.Γ’β¬Β
As Walmart aims to earn back its title as the low-cost grocery leader, Reuters reports that Aldi’s CEO has pledged to change prices more often to respond to rivals.
Read more: America’s grocery stores ranked from best to worst
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