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Target pricing

Target shoppers: Here’s the truth about this viral pricing hoax

Mike Timmermann January 4, 2017
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Image Credit: Flickr/napudollworld

Some retailers have secret codes that savvy shoppers can use to determine when merchandise is marked down to the lowest price possible.

So when someone allegedly spilled Target’s secrets on Pinterest, we wanted to know all about it.

Read more: These major retailers are closing stores in 2017

Do not fall for this Pinterest hoax about Target’s sale items

According to multiple posts on the social media platform, Target prices ending in “8” will be marked down again and those ending in “4” represent the final price.

Several of the posts include a schedule of when items will be marked down, but there’s just one problem: It's not true! 

Do not fall for this Pinterest hoax about Target’s sale items

In a statement to, a Target spokesperson said, “It isn’t accurate that mark down dates for specific products or categories occur on specific days of the week.”

And you don’t want to read too much into those prices that end in “8” or “4” either.

“The ending digit of a clearance price is determined by several factors including the original retail price and the applied percentage discount,” the Target spokesperson said. “It is not possible to determine the final markdown or timing of the price change from the item’s current price.”

How to get the lowest price possible

According to, the best way to know that an item is at its lowest price is if it’s 70% off, however some seasonal items may be up to 90% off.

And pay particular attention to the end caps, where clearance items are often displayed.

Read more: 6 big expenses that will cost you less in 2017

Online shopping tip: Use one card

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Michael Timmermann paid off his mortgage in two years. Now, he shares his money-saving tips on his blog, Save on Almost Everything.
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