It’s no secret that many retailers and restaurants are struggling to maintain same-store sales year-over-year — with many being forced to close hundreds of locations while on the brink of bankruptcy.
Faced with a variety of challenges, including significant increases in technology and the rise of the savvy consumer, many companies are being forced to come up with new ways to keep customers coming back.
So in an effort to appeal to today’s tech-savvy, bargain-hunting consumers, many large chains are now using digital to reward consumers for shopping!
Read more: 3 apps that can earn you thousands of dollars of cash
On launch day last year, Chick-fil-A’s One app was the top downloaded app on iTunes.
Starbucks was one of the first major companies to launch a well-received mobile app that included a rewards system for loyal customers.
If Starbucks is pursuing customers via mobile apps, you can guarantee Dunkin’ Donuts will follow suit — and they are!
Domino’s, the world’s biggest pizza delivery chain, has spent a significant amount of money investing in the digital space — and it’s paying off big time. In the company’s most recent quarterly filing, Domino’s reported that domestic sales increased 4% and international locations saw growth for the 96th consecutive quarter.
The pizza company offers ordering options on almost every device possible: car, phone, TV computer, etc.
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